"The Major German Brands"

For RZB as a worldwide supplier of lighting fixtures it is a great honour and privilege to have been selected again by the German Design Council (Rat fuer Formgebung) to be featured in the second volume of the publication “Die Großen Deutschen Marken” (The Major German Brands) as an innovative and future-oriented brand. RZB’s series Sidelite R FerroMurano is an especially brilliant example of the successful realization of our company guidelines:

Smart Technology meets Excellent Design – path breaking LED technology meets the legendary art of Venetian glassblowing.

This year’s edition of “Die Großen Deutschen Marken” concentrates especially on innovative and future-oriented companies in relation to German industrial design. These brands have demonstrated in an undisputed manner the distinctive capabilities of both German medium-sized industrial companies and large corporations working successfully as global players that are also focused on sustainability. The main purpose of the series “Die Großen Deutschen Marken” is to promote and communicate their innovative capabilities. The author of the preamble of this year’s edition is Sigmar Gabriel, the German Federal Minister of Economics.

The history of the German Design Council is the history of its member companies. As the organisation of design-oriented companies it incorporates major German brands from many different sectors in commerce. The anniversary volume, which was published in 2013 and was focused on the milestones of creative work in the past 60 years of art and design, was sold out after only a few weeks.